Useful whitepapers, guides and downloads

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dotmailer’s resource center is regularly updated with all the latest email marketing practices as well as our latest whitepapers. And because we know you like to be able to see what resources we have which are relevant to your specific industry or target audience (e.g. CRM, Ecommerce, B2B or B2C), we have tried to categorize our resource center so it’s easy for you to find exactly what you’re looking for, first time, every time.

Benchmark report: Hitting the Mark 2015-16

Measure your email marketing strategy against top US & UK retailers

Today’s retail environment – and most certainly tomorrow’s – is no longer about linear marketing in which the retailer pushes the message to the consumer. The balance of power is far more complex and the consumer far more powerful. Retailers must ensure that their message always strikes the right chord.

  • Find out which retailers are leading from the front in email marketing and ecommerce
  • Gain a detailed understanding of current marketing trends within the retail industry
  • Learn how retailers are using multichannel to adapt to the needs of the customer
  • Glean inspiration for your marketing via best practice examples
  • Pick up a complete toolkit for maximizing ROI from email and ecommerce

Latest digital marketing downloads

Client case studies

New features & updates

  • AccountInsight: your own custom dotmailer database

    Our latest major release included powerful advanced personalization using Liquid mark-up. But what may have gone unnoticed is that we also included a new form of data storage to power your email content: AccountInsight. Insight data is your very own database inside dotmailer, taking you beyond the ...
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  • Your channel or mine?

    With 72% of consumers wanting an integrated marketing approach (1) and content published on two or three channels having a 24% increase in engagement, why wouldn't marketers be looking into ways of communicating with their customers via multiple channels? dotmailer has traditionally been known as a ...
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  • dotmailer 15three: things just got really interesting

    Welcome to dotmailer 15three! And we’re literally figuratively bursting with excitement. Boy, have we got some amazing new features for you! “But hang on,” I hear you say. “What’s 15three? I was expecting a season for the launch name and mentions of summery fun, beaches and deckchairs.” Yes, well ...
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Industry News & Strategy

  • Apple uses The Force to awaken our email

    If you managed to tune into Apple’s keynote speech last Thursday you will have witnessed some great innovations with some awesome features on show.  Oh and of course the awkward rock out to One Republic from Tim Cook and the Apple crew.  However, as a keen creative and email marketeer, my eyes were ...
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  • Getting personal with Marketing Automation

    For marketers, customer experience & loyalty is crucial. Businesses must engage and communicate with customers in a relevant and increasingly personal way in order to develop customer loyalty and trust. Indeed, trends show that customers relate better to content that's relevant and personalized  ...
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  • The building blocks for a successful B2B ecommerce strategy

    The B2B ecommerce market is one of the fastest growing markets in the global economy. Many figures suggest that the market is set to grow by ‘$6.7 trillion in gross merchandise value by 2020, double the size of the B2C online market.’ (Frost & Sullivan). So a clear question to ask as a result o ...
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Developer API

The API interface will allow your developers to interact with the dotmailer system programmatically, automating many everyday tasks you might otherwise have to carry out. This is useful if you wish to increase your productivity in the dotmailer system.

Browse our dev tools and guides

Support forum

Join in discussions. Post a question. Post an answer! Our forum is the perfect place to swap ideas, help and opinions with other dotmailer users.

Ask a question on our support forum

User guides

Our downloadable user guide offers clear, step-by-step instructions to help get you up and running with dotmailer, and use the more advanced, ROI boosting features too.

Download our Getting Started Guide