Useful whitepapers, guides and downloads

Inspiration and advice. Free and frequent

See dotmailer's resource center to keep yourself up-to-date with the best email marketing practices as well as the latest email marketing whitepapers. Sectors of information include Ecommerce, CRM and Email industry benchmarking, as well as our latest whitepaper below.

Benchmark report: Hitting the Mark 2014-15

How does your email marketing stack up against the world's top retailers?

With email's Customer Lifetime Value 12% higher than the average, it makes sense that every marketer should be using email. Our annual, definitive benchmark report is packed full of inspirational examples from the US & UK's top 40 online retailers. 

  • Which retailers are using marketing automation to drive up sales revenue
  • The risks retailers face when it comes to email content
  • The truth behind mobile audience engagement, and how to get it right
  • The most effective tactics online retailers are using to maximize their onsite email signups
  • Which retailers truly understand the power of social media and email integration

Latest digital marketing downloads

  • Dream or Distraction?

    Tackle the multichannel maze and build customer journeys

    Download your copy
  • Introductory Guide to integrated CRM and marketing automation systems

    Combine your Salesforce CRM with marketing automation for sales and marketing efficiency

    Download your copy
  • Whitepaper: Testing & Optimization

    The optimization dilemma: Testing at the heart of your organization

    Download your copy
  • Best Practice Guide: Marketing Automation for online retailers

    Send the right message to the right person, at the right time - automatically.

    Download your copy
  • Whitepaper: Optimize your webforms

    Turn email campaign clicks into conversions

    Download your copy
  • Benchmark report: Email in Ecommerce

    Email Marketing Through The Purchase Journey.

    Download your copy
  • Whitepaper: Building Customer Loyalty Guide

    Insight, email marketing case studies, strategic level advice and guidance.

    Download your copy
  • Benchmark Report: Hitting the Mark

    The Email Marketing Intelligence Report: Hitting the Mark 2014-15

    Download your copy

Client case studies

  • ITV Studios

    Case study: ITV Studios

    ITV Studios distributes and sells over 4,600 TV programs to 14,000 customers globally, and they rely heavily on email to raise interest among these buyers. The effect of email in raising interest can be seen from substantial increases in web traffic.

    Read more & download
  • Spicerhaart

    Case study: Spicerhaart

    Spicerhaart’s recent email campaign using subject line split testing produced excellent results, with an average email opens increase of 73.68%, a 34.3% open rate, 14.37% click through, ROI of 6229% and a Silver Award from

    Find out more
  • Oasis HR

    Case Study: Oasis HR

    By using accurate segmentation through dotmailer for Salesforce, Oasis HR send very targeted communications to the different segments in their database, with an average open rate sitting comfortably at 24.9% and click through rate averaging 27.2%

    Find out more
  • Crystal Palace FC

    Case study: CPFC

    Crystal Palace Football Club has built a database of over 76,000 active members, and added the ability to effectively segment data. They now send out over 400,000 different emails and enjoy a class-leading 35% average open rate.

    Find out more
  • DHL Express

    Case study: DHL Express

    DHL Express and dotmailer have developed a marketing email management process that substantially improves delivery and tracking of customer communications across 40 countries and 4 languages.

    Find out more
  • Danone Nutricia

    Case study: Danone Nutricia

    Automation, driven by Salesforce is a key foundation for Nutricia’s online marketing, dotmailer’s ability to create multiple content approaches is a significant benefit.

    Find out more
  • Cabbages and Roses

    Case study: Cabbages and Roses

    Cabbages & Roses does over two-thirds of its business online and considers effective customer communication to be one of its key differentiators.

    Find out more
  • Econsultancy

    Case study: Econsultancy

    Econsultancy has been making extensive use of dotmailer to build a customer engagement program that maps to its customers preferences.

    Find out more

New features & updates

Industry News & Strategy

Developer API

The API interface will allow your developers to interact with the dotmailer system programmatically, automating many everyday tasks you might otherwise have to carry out. This is useful if you wish to increase your productivity in the dotmailer system.

Browse our dev tools and guides

Support forum

Join in discussions. Post a question. Post an answer! Our forum is the perfect place to swap ideas, help and opinions with other dotmailer users.

Ask a question on our support forum

User guides

Our downloadable user guide offers clear, step-by-step instructions to help get you up and running with dotmailer, and use the more advanced, ROI boosting features too.

Download our Getting Started Guide