Useful whitepapers, guides and downloads

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dotmailer’s resource center is regularly updated with all the latest email marketing practices as well as our latest whitepapers. And because we know you like to be able to see what resources we have which are relevant to your specific industry or target audience (e.g. CRM, Ecommerce, B2B or B2C), we have tried to categorize our resource center so it’s easy for you to find exactly what you’re looking for, first time, every time.

Benchmark report: Hitting the Mark 2014-15

How does your email marketing stack up against the world's top retailers?

With email's Customer Lifetime Value 12% higher than the average, it makes sense that every marketer should be using email. Our annual, definitive benchmark report is packed full of inspirational examples from the US & UK's top 40 online retailers. 

  • Which retailers are using marketing automation to drive up sales revenue
  • The risks retailers face when it comes to email content
  • The truth behind mobile audience engagement, and how to get it right
  • The most effective tactics online retailers are using to maximize their onsite email signups
  • Which retailers truly understand the power of social media and email integration

Latest digital marketing downloads

Client case studies

New features & updates

Industry News & Strategy

  • Testing and measuring the success of your landing page

    So to measure the success of your landing page is pretty simple right? From all the people who clicked through from your email, SMS, PPC advert etc. – who completed the call to action (CTA)? But how do you get people to convert? I recently published a blog post that gives you guidance on creating a ...
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  • Thank you to our customers

    The response has been hugely helpful and I really appreciate the time that clients took to complete the survey.   As a part of the process we wanted to give clients the opportunity to choose from a specially selected range of charities to support. Therefore I’m truly delighted to announce that will ...
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  • What does a successful landing page look like?

    *Source of stat So, what does a successful landing page look like? I’ve put together my top tips for creating a landing page that will have maximum impact and get your campaigns converting. 1. Make sure it’s consistent with the source your click came from If someone is clicking through from a PPC ...
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Developer API

The API interface will allow your developers to interact with the dotmailer system programmatically, automating many everyday tasks you might otherwise have to carry out. This is useful if you wish to increase your productivity in the dotmailer system.

Browse our dev tools and guides

Support forum

Join in discussions. Post a question. Post an answer! Our forum is the perfect place to swap ideas, help and opinions with other dotmailer users.

Ask a question on our support forum

User guides

Our downloadable user guide offers clear, step-by-step instructions to help get you up and running with dotmailer, and use the more advanced, ROI boosting features too.

Download our Getting Started Guide