The email marketing blog

  • This week’s awesome platform update, is brought to you by Michael Duxbury, our Head of Product Delivery.

    If you’ve ever used our surveys and forms tool, you’ll know that you can get emailed every time you get a new response. You’ll also probably have thought those emails were pretty…basic. And a lot of you used our forum to tell us that you’d love to have the response itself included in the email. Read the rest of this entry »

     
  • As part of our Data Hygiene blog series, we’re launching a new series of discussions relevant to our client-base, around the issues, regulations and ethics of the exploding data economy. This week, we look at the Governance around data security, and ask what brands and organisations need to be doing to mitigate future crises.

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    Credit / iStock

    For three weeks following Black Friday in late November last year, shoppers were busy hitting the Target store in University Heights, Ohio, USA. No less intent on getting something new for Christmas, were hackers busily hitting the shoppers themselves, by gaining access to Target’s computer systems and performing what is the possibly the largest ever breach of personal data security. Read the rest of this entry »

     
  • As data privacy and usage slams into the agendas of lawmakers across the world, we thought it would be an opportune time to start our blog series on how organisations should be thinking about how they collect, use and maintain data. Tom Corbett, our lead on Best Practice, opens up with a introduction to the cost of ‘bad data’.

    Read the rest of this entry »

     
  • It’s been a great few months for clients, Cabbages & Roses. Jonny Dixon, Channel Relationship manager has the lowdown on the latest potential gong.

    More great news for our dotMailer clients! It was revealed at the beginning of April, that Cabbages & Roses, London-based high-end fashion and home-ware retail brand, had been shortlisted for a BT Retail Week Technology award. Read the rest of this entry »

     
  • Our Social & Content Marketing lead, Ash, takes a look at some of the more interesting seasonal digital marketing campaigns from across the UK. Are brands making the most of the channels that are open to them?

    The Easter online marketing window is in full frenzy, with email marketers taking full advantage of the seasonal opportunity to drive traffic, sales and loyalty. But who’s getting inbox cut through? Whose Easter digital campaigns are really standing out, and just how long can I resist including an Easter pun in this intro? Read the rest of this entry »