The email marketing blog

  • As data privacy and usage slams into the agendas of lawmakers across the world, we thought it would be an opportune time to start our blog series on how organisations should be thinking about how they collect, use and maintain data. Tom Corbett, our lead on Best Practice, opens up with a introduction to the cost of ‘bad data’.

    Read the rest of this entry »

     
  • It’s been a great few months for clients, Cabbages & Roses. Jonny Dixon, Channel Relationship manager has the lowdown on the latest potential gong.

    More great news for our dotMailer clients! It was revealed at the beginning of April, that Cabbages & Roses, London-based high-end fashion and home-ware retail brand, had been shortlisted for a BT Retail Week Technology award. Read the rest of this entry »

     
  • Our Social & Content Marketing lead, Ash, takes a look at some of the more interesting seasonal digital marketing campaigns from across the UK. Are brands making the most of the channels that are open to them?

    The Easter online marketing window is in full frenzy, with email marketers taking full advantage of the seasonal opportunity to drive traffic, sales and loyalty. But who’s getting inbox cut through? Whose Easter digital campaigns are really standing out, and just how long can I resist including an Easter pun in this intro? Read the rest of this entry »

     
  • Our friends over at Moveable Ink (one of our awesome solution partners who power extensions to our personalisation capabilities), authored this great infographic about the evolution of email marketing, last year.

    With the level of agility we can employ today in its design, email really is the ‘old new Social Media.’ Read the rest of this entry »

     
  • We’ve been having a great deal of good news come our way recently. Here’s COO Tink Taylor to share some more!

    If you’ve ever been to a dotMailer seminar, or when in discussion with your account manager, you’ll know our story – of how three budding young entrepreneurs  from South Croydon, built a business email solution for the BBC. It was a software solution developed by listening and working closely with a client – and one so successful that a whole new British tech company was born from it. 15 years later and dotMailer is still alive and making waves. Read the rest of this entry »