Testing & Optimization
Overcoming the obstacles to put testing at the heart of your organization.
All marketers aim for demonstrable results, and the best achieve. But the reasons why most don’t test and learn as they go are pretty universal.
Download this whitepaper to:
- Understand the common barriers to testing and optimizing
- Learn how testing and optimizing affects email marketing performance
- Discover how to implement a testing culture for continual improvement
- Examine the importance of executing a testing and optimizing strategy organization-wide