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Testing & Optimization

Overcoming the obstacles to put testing at the heart of your organization.

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All marketers aim for demonstrable results, and the best achieve. But the reasons why most don’t test and learn as they go are pretty universal.

Download this whitepaper to:

  • Understand the common barriers to testing and optimizing
  • Learn how testing and optimizing affects email marketing performance
  • Discover how to implement a testing culture for continual improvement
  • Examine the importance of executing a testing and optimizing strategy organization-wide