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Metrics Matter - Beyond The Essentials

Go beyond the essentials and discover the email metrics that really matter.

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What's the ultimate measure of an email campaign? This paper looks at the alternative and additional metrics you might not have considered before but which are becoming increasingly popular.

Get your copy to:

  • Learn how to measure engagement though Click & Open Reach and Dwell (or read) Time
  • Understand the term 'The Halo Effect', how to measure it and how it's in line with multichannel marketing measurement
  • Explore the Post Click Funnel metric and make sure your campaign assessment isn't incomplete
  • Examine your Time of Action which’ll drive tests and improvements