Resources > Strategy guides

Salesforce & marketing automation

Using Salesforce with marketing automation to build the bigger picture.

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If you’re planning to integrate your Salesforce CRM with marketing automation, this guide will help you understand the key benefits and give you advice for implementation.

Key takeaways from this strategy guide include:

  • Why CRM alone falls drastically short in supporting the marketing activities of today’s companies
  • Why today is the ‘age of the customer’ and what this means for sales and marketing teams
  • Implementing successful marketing automation
  • The five key benefits of combining your Salesforce CRM and marketing