The Email Welcome Program
Have your new subscribers at hello.
The welcome program is the most important campaign you can send to a prospect. Why? Firstly it gives those who've just signed up to find out more about your brand, a chance to make a quick decision about you - that will last. Secondly, your welcome email will have one of your best open rates, get it right and you’ll set the wheels of a long-lasting customer relationship in motion. Our new best practice guide helps you get started with the key dos and don'ts for email welcome programs.
- Learn the elements to help you nail your first communication with every prospect
- Discover a step by step approach to designing your welcome series
- Get the best practice tips to signpost your readers as they consume your content
- Gain insight to the biggest pitfalls to avoid when setting up your welcome program