dotmailer media center

dotmailer’s press coverage archive and media agency contacts.

dotmailer is often in the news and you can read all about it here. Check out articles written by major global publications, and don’t hesitate to get in touch with our communications agencies for more information.

159 articles found

Cultivate an Emotional Connection to Drive Consumer Loyalty

Loyal customers are the most beneficial brand advocates a company could ask for. Here, Tink Taylor from dotmailer looks at how retailers can drive loyalty by building an emotional connection with their consumers.

Caruso’s Natural Health Talks Email Marketing Strategy

The family-owned and operated medicinal e-tailer talks about how email automation has improved its marketing efforts tenfold.

Our Highlights From Parcel Perform’s First Singapore Shopify Meetup!

It’s been a busy few weeks for our Parcel Perform team! Last Wednesday, we partnered with Shopify Partners ReferralCandy and dotmailer to organize our first Shopify Meetup! Together with the fantastic team at WeWork, merchants OliveAnkara and PerroCo, our attendees enjoyed an evening of interacting with like-minded e-commerce merchants, the Singapore Shopify team and our partners.

3 Tips For Nurturing Customers Beyond the Holiday Season

Email marketing shouldn’t be a last ditch effort to attract more sales in the lead up to the busy holiday period. If you want to make the most of your email strategy, pre and post-holiday campaigns will prove fruitful.

Five Holiday Hacks for Every Marketer: Getting Ready for the Holiday Shopping Season

This guest post on the Balance Internet blog is from Rohan Lock, Regional Director APAC at dotmailer. He shares with us five holiday hacks for every marketer getting ready for the holiday shopping season.

Consent from the consumer remains as important as ever

Skip Fidura, Strategy & Insight Director at dotmailer, discusses the post-GDPR landscape and how businesses must keep their customer at the forefront of their mind. For every brand operating in the EU - no matter the size, scope or region - the new regulation reflects the increasing value that is being placed on consumers (and their data). Skip takes a closer look at how this challenge is also an opportunity to improve the customer relationship. 

How SMS Can Help Deliver a Rich Omnichannel Customer Experience

The digital diversification of a customer’s purchase journey has made it more important than ever for retailers to implement a successful cross-channel marketing strategy. Tink Taylor looks at the role SMS marketing can play in this.

Four ways to engage customers on a mobile device

dotmailer Strategy and Insight Director, Skip Fidura, discusses the role of mobile in customer engagement. Now that the shopfront sits on the consumer's coffee table, brands are under pressure to deliver a seamless 'at home' experience. 

How Abi and Joseph increased its subscriber base by 66 per cent

Online activewear retailer explains how an email marketing transformation has driven up engagement, conversion and customer consistency. Simply switching email marketing platforms to dotmailer has seen online activewear retailer, abi and joseph, increase its subscriber base by 66 percent and lift engagement rates by 12 percent.

Four Ways to Grow Your Mailing List Through Social Media

Growing a mailing list and leveraging social media are both vital elements of strategy, but how can retailers turn social media followers into email subscribers?

Automation and data are vital for consistent messaging

Tink Taylor, the founder and president of dotmailer, looks at how automation can help ensure cross-channel marketing success. Marketing is becoming increasingly complex as it aims to cater for omnichannel customers. In this new digital industry, approximately 90% of consumers move between multiple devices per day. Consistency across channels is becoming more important than ever.  

Email marketing automation helps Aussie electrical wholesaler enter the digital age

Auslec/L&H is a wholesaler focused on the supply of electrical, industrial and safety products. The business is using the power of personalization and email marketing automation to enhance the customer experience and propel its industry sector into the digital age. Patricia Gonclaves, e-business development manager, said the key was how well the team was able to target customers and tailor the message. Through dotmailer technology, the brand's companies use transactional and behavioral data to design, test and send automated campaigns. They're already seeing tangible results. 

Hitting the Mark: marketing has evolved, have you?

BQ, the magazine that celebrates and inspires entrepreneurship, delves into this year's Hitting the Mark report. The article comments on the key findings from our research, which indicate that many organizations are making the same slip-ups, time and time again, when it comes to their digital marketing strategies. 

Email remains an important channel for marketers as consumer engagement holds strong

Marketing Week references new research from the DMA and dotmailer, which finds that consumers are opening more emails and still clicking through. B2C emails are much more likely to be opened - with a 19.7% open rate versus 15.1% for B2B. However, B2B has a higher engagement rate once opened.  

Long live email: consumers are opening more and still clicking

Digital Strategy Consulting discusses email trends identified by the DMA and dotmailer in a recent study. The research showed that consumers are continuing to engage with email; open rates and click-through rates look strong when compared to last year. High-performing sectors include Finance, Not for Profit and Retail. 

Big data isn't always beautiful. Or useful.

Which-50 deep-dives into dotmailer's recent ebook, titled 'Your pathway to smarter email automation'. The importance of data to modern marketers is undeniable, but most data that exists today is unusable. dotmailer finds that the challenge for marketers now is not data access, but determining which data is useful to analyse. 

Open rates on the increase, CTRs steady

A new DMA study sponsored by dotmailer reveals that email is as strong a channel as ever. BizReport highlights the main findings; email opens are up from last year and click-through rates remain steady. The biggest disparity is between B2C and B2B; while B2Cs enjoy higher open rates, B2Bs drive more engagement once emails are opened. 

Report highlights difference in B2C and B2B email metrics

Marketing News Tech summarizes the trends from the DMA's 2018 email benchmark report. A key takeaway was the disparity in performance between B2C and B2B. While B2C emails are more likely to be opened by recipients, B2B emails racked up 52% more clicks than their consumer-facing counterparts - a complete reversal of last year's findings.  

Yieldify partners with dotmailer to enhance customer journeys for ecommerce brands

Yieldify, the customer journey optimization (CJO) company, announced a global partnership with dotmailer, a leading marketing automation platform with omnichannel capabilities, to enable highly-personalized email marketing campaigns for the companies' shared ecommerce customer base. 

Four automation programs that'll put you ahead of the game

The general consensus is that marketing automation is here to stay. With more than 70 percent of businesses using or implementing a marketing automation platform, the benefits are clearly recognized by marketers. Commenting in PowerRetail, dotmailer Founder & President, Tink Taylor, highlights the must-do automation programs that make brands stand out in the inbox.  

What are the leaders in email doing right, and how can brands replicate their success?

Power Retail takes a deep-dive into dotmailer's Hitting the Mark Australia edition, commenting on the successes of retail brands The Iconic and SurfStitch. Rohan Lock, Regional Director of APAC at dotmailer, highlights that although 80% of Aussie retailers aren't segmenting their audiences, the future of email is bright. Email is in a constant state of evolution, and to attract and retain customers, marketers will need to integrate emerging tech with their existing strategies.    

More sophistication required from Australia's online retailers

Which-50 Media has featured an informative video with Paul Greenberg, Founder of NORA Network, and dotmailer Regional Director of APAC, Rohan Lock. Watch the video to learn about the Aussie brands that are hitting the mark with their email marketing, as well as those falling short. 

Growing your business via a cross-channel approach

Tink Taylor, Founder and President of dotmailer, discusses how important it is for retailers to implement a cross-channel marketing strategy. The increasing popularity of multiple social media platforms has seen cross-channel consumers become the norm. They are engaging with brands on several fronts and the expectation is that businesses need to provide a seamless experience across all channels.

#TemandoTips: inspired from Hitting the Mark Australia

Aparna Gray, Head of Marketing APAC at dotmailer, shares her top #TemandoTips. Commenting in Temando, Aparna discusses the Australian edition of Hitting the Mark, delving into the top-level findings and marketing practices of Aussie retailers.  

Nine top GDPR tips for email marketing

IT Pro highlights the ways businesses can stay on top of GDPR, with supporting commentary from Skip Fidura, dotmailer's Insight & Strategy Director. In what's been a period of fear-mongering in digital marketing circles, Fidura argues that there's no need for businesses to panic. 

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