153 articles found
The digital diversification of a customer’s purchase journey has made it more important than ever for retailers to implement a successful cross-channel marketing strategy. Tink Taylor looks at the role SMS marketing can play in this.
dotmailer Strategy and Insight Director, Skip Fidura, discusses the role of mobile in customer engagement. Now that the shopfront sits on the consumer's coffee table, brands are under pressure to deliver a seamless 'at home' experience.
Online activewear retailer explains how an email marketing transformation has driven up engagement, conversion and customer consistency. Simply switching email marketing platforms to dotmailer has seen online activewear retailer, abi and joseph, increase its subscriber base by 66 percent and lift engagement rates by 12 percent.
Growing a mailing list and leveraging social media are both vital elements of strategy, but how can retailers turn social media followers into email subscribers?
Tink Taylor, the founder and president of dotmailer, looks at how automation can help ensure cross-channel marketing success. Marketing is becoming increasingly complex as it aims to cater for omnichannel customers. In this new digital industry, approximately 90% of consumers move between multiple devices per day. Consistency across channels is becoming more important than ever.
Auslec/L&H is a wholesaler focused on the supply of electrical, industrial and safety products. The business is using the power of personalization and email marketing automation to enhance the customer experience and propel its industry sector into the digital age. Patricia Gonclaves, e-business development manager, said the key was how well the team was able to target customers and tailor the message. Through dotmailer technology, the brand's companies use transactional and behavioral data to design, test and send automated campaigns. They're already seeing tangible results.
BQ, the magazine that celebrates and inspires entrepreneurship, delves into this year's Hitting the Mark report. The article comments on the key findings from our research, which indicate that many organizations are making the same slip-ups, time and time again, when it comes to their digital marketing strategies.
Marketing Week references new research from the DMA and dotmailer, which finds that consumers are opening more emails and still clicking through. B2C emails are much more likely to be opened - with a 19.7% open rate versus 15.1% for B2B. However, B2B has a higher engagement rate once opened.
Digital Strategy Consulting discusses email trends identified by the DMA and dotmailer in a recent study. The research showed that consumers are continuing to engage with email; open rates and click-through rates look strong when compared to last year. High-performing sectors include Finance, Not for Profit and Retail.
Which-50 deep-dives into dotmailer's recent ebook, titled 'Your pathway to smarter email automation'. The importance of data to modern marketers is undeniable, but most data that exists today is unusable. dotmailer finds that the challenge for marketers now is not data access, but determining which data is useful to analyse.
A new DMA study sponsored by dotmailer reveals that email is as strong a channel as ever. BizReport highlights the main findings; email opens are up from last year and click-through rates remain steady. The biggest disparity is between B2C and B2B; while B2Cs enjoy higher open rates, B2Bs drive more engagement once emails are opened.
Marketing News Tech summarizes the trends from the DMA's 2018 email benchmark report. A key takeaway was the disparity in performance between B2C and B2B. While B2C emails are more likely to be opened by recipients, B2B emails racked up 52% more clicks than their consumer-facing counterparts - a complete reversal of last year's findings.
Yieldify, the customer journey optimization (CJO) company, announced a global partnership with dotmailer, a leading marketing automation platform with omnichannel capabilities, to enable highly-personalized email marketing campaigns for the companies' shared ecommerce customer base.
The general consensus is that marketing automation is here to stay. With more than 70 percent of businesses using or implementing a marketing automation platform, the benefits are clearly recognized by marketers. Commenting in PowerRetail, dotmailer Founder & President, Tink Taylor, highlights the must-do automation programs that make brands stand out in the inbox.
Power Retail takes a deep-dive into dotmailer's Hitting the Mark Australia edition, commenting on the successes of retail brands The Iconic and SurfStitch. Rohan Lock, Regional Director of APAC at dotmailer, highlights that although 80% of Aussie retailers aren't segmenting their audiences, the future of email is bright. Email is in a constant state of evolution, and to attract and retain customers, marketers will need to integrate emerging tech with their existing strategies.
Which-50 Media has featured an informative video with Paul Greenberg, Founder of NORA Network, and dotmailer Regional Director of APAC, Rohan Lock. Watch the video to learn about the Aussie brands that are hitting the mark with their email marketing, as well as those falling short.
Tink Taylor, Founder and President of dotmailer, discusses how important it is for retailers to implement a cross-channel marketing strategy. The increasing popularity of multiple social media platforms has seen cross-channel consumers become the norm. They are engaging with brands on several fronts and the expectation is that businesses need to provide a seamless experience across all channels.
Aparna Gray, Head of Marketing APAC at dotmailer, shares her top #TemandoTips. Commenting in Temando, Aparna discusses the Australian edition of Hitting the Mark, delving into the top-level findings and marketing practices of Aussie retailers.
GDPR, easily thought of as punitive and draconian, should instead be considered as an opportunity for SMEs to become better data stewards, comments Skip Fidura, Insight and Strategy Director at dotmailer.
London loves Business draws out key themes unearthed in dotmailer's 2018 Hitting the Mark report. The study found that two-thirds of brands are still not using any form of audience segmentation, failing to take into consideration the individual preferences and needs of their customers. Subsequently, they're inspiring little action in the inbox.
PowerRetail looks at the key differences between Australian and US/UK retailers in the global edition of Hitting the Mark. The annual benchmark report conduced by dotmailer analyzes the email marketing strategies and customer experience of 100 global brands, highlighting their winning tactics and common pitfalls.
Internet Retailing digests the findings from dotmailer's annual Hitting the Mark report. One regional trend spotted was that Australian businesses are overlooking some of the most basic digital marketing capabilities and are likely missing out on substantial ROI as a result. Although only one Australian brand (The Iconic) ranked in dotmailer’s list of top 10 global brands, the retailer did come second over all.
PowerRetail delves knee-deep into dotmailer's Australian edition of its benchmark report, Hitting the Mark. The extensive study examined the email marketing practices and customer experience of 20 APAC brands, highlighting how the leaders are getting it right and areas where the laggards are going wrong.