113 articles found
Marketing automation continues to be one of the biggest martech success stories of the past few years.
The festive holiday shopping season incorporates every milestone of the shopping calendar in terms of traffic, sales revenue and ROI. An effective segmentation strategy is the most efficient way to bag holiday shoppers. If you haven’t got anything in place yet, don’t panic.
Email marketing management vendor, dotmailer, has acquired Comapi, an omni-channel messaging platform, for an undisclosed sum.
It won’t be long before the year’s biggest holiday season is upon us, but the good news is there’s still some time left to prepare.
From the ancient Greek markets of Agora through to our Sunday trip around the supermarket, humans invariably seek out the best deals and discounts when shopping. In the digital era, things are no different: communities of ‘super-savers’ have set up websites, forums and message boards to share the latest tricks and tips so that their members can beat the system – your system.
As retailers worldwide prepare for the end-of-year shopping season, how is your online retail business planning to tackle the holiday rush?
Recent studies show that only about one-third of US smartphone owners download any apps in a typical month. This reflects that application downloads have considerably declined in recent times, with web-browsers gaining popularity and continuing to be considered the most trusted platform by users.
Early in September, Balance Internet, dotmailer and Braintree hosted an intimate dinner with a group of retailers to discuss fraud prevention and marketing automation leading into Christmas.
An increasing amount of marketing resources are being directed to digital platforms. But don’t overlook some traditional business functions, ones that are valuable from a marketing standpoint.
Even though these well-known retailers may have hit the top spot as the most influential brands in email marketing, complex business operations, advanced technologies or big budgets are not needed to gain success from email. These brands simply used smart tactics and techniques to get their customers’ attention online and these methods can be adopted by anyone and everyone.
Tink Taylor shares his journey to entrepreneurship after graduating from the University of Brighton.
In the UK alone, 5.4 million people have asthma. This means asthma affects one in every 11 people and one in five households. Every 10 seconds, someone is having a potentially life-threatening asthma attack, and on average, every day three people will die from one attack.
UK consumers admit to abandoning online baskets in order to secure bigger discounts, new research has found.
New online research by leading email marketing platform provider, dotmailer, shows consumers are savvier than ever when it comes to seeking discounts online.
Online shoppers in the UK are becoming increasingly adept at playing online retail sites to get discounts, using fake details and abandoning baskets to grab bargains.
Consumers are savvier than ever when it comes to seeking discounts online and able to ‘game the system’ to secure the best deals.
Consumers are learning to game the online shopping system, according to research by email marketing platform provider dotmailer which reveals popular tricks used by shoppers to secure the best deal.
This weeks interviewee is Tink Taylor, Founder & President of dotMailer, the email marketing platform of the dotdigital Group PLC (LSE: DOTD). dotMailer enables companies to use transactional and behavioral data to design, test and send automated email campaigns.
Over the years, broadcast media like television and radio have made mass communication the norm. From nationwide advertisements to recurring commercials, marketers adopted a universal approach when it came to reaching out to their customers.
Research shows that it’s the returning online customer that spends nearly double of what new customers do – discover how to use your email marketing to boost customer loyalty.
Returning a potential £30 for every £1 spent, marketers can't afford to play fast and loose with email. Dotmailer's Skip Fidura shares five points to avoid in order to hone your mailbox comms and keep your unsubscribes to a minimum...
Founder of NORA Paul Greenberg interviews Tink Taylor, Founder and President of dotmailer about the importance of email marketing.
We know that email is a powerful marketing channel that can deliver returns of more than $38 for every $1 spent, yet our latest report shows that most online retailers are leaving money on the table.
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021, brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant.
According to recent reports, Australia’s online sales are expected to exceed $32 billion in 2017, placing it in the top 10 of the world.