159 articles found
Loyal customers are the most beneficial brand advocates a company could ask for. Here, Tink Taylor from dotmailer looks at how retailers can drive loyalty by building an emotional connection with their consumers.
The family-owned and operated medicinal e-tailer talks about how email automation has improved its marketing efforts tenfold.
It’s been a busy few weeks for our Parcel Perform team! Last Wednesday, we partnered with Shopify Partners ReferralCandy and dotmailer to organize our first Shopify Meetup! Together with the fantastic team at WeWork, merchants OliveAnkara and PerroCo, our attendees enjoyed an evening of interacting with like-minded e-commerce merchants, the Singapore Shopify team and our partners.
Email marketing shouldn’t be a last ditch effort to attract more sales in the lead up to the busy holiday period. If you want to make the most of your email strategy, pre and post-holiday campaigns will prove fruitful.
This guest post on the Balance Internet blog is from Rohan Lock, Regional Director APAC at dotmailer. He shares with us five holiday hacks for every marketer getting ready for the holiday shopping season.
Skip Fidura, Strategy & Insight Director at dotmailer, discusses the post-GDPR landscape and how businesses must keep their customer at the forefront of their mind. For every brand operating in the EU - no matter the size, scope or region - the new regulation reflects the increasing value that is being placed on consumers (and their data). Skip takes a closer look at how this challenge is also an opportunity to improve the customer relationship.
The digital diversification of a customer’s purchase journey has made it more important than ever for retailers to implement a successful cross-channel marketing strategy. Tink Taylor looks at the role SMS marketing can play in this.
dotmailer Strategy and Insight Director, Skip Fidura, discusses the role of mobile in customer engagement. Now that the shopfront sits on the consumer's coffee table, brands are under pressure to deliver a seamless 'at home' experience.
Online activewear retailer explains how an email marketing transformation has driven up engagement, conversion and customer consistency. Simply switching email marketing platforms to dotmailer has seen online activewear retailer, abi and joseph, increase its subscriber base by 66 percent and lift engagement rates by 12 percent.
Growing a mailing list and leveraging social media are both vital elements of strategy, but how can retailers turn social media followers into email subscribers?
Tink Taylor, the founder and president of dotmailer, looks at how automation can help ensure cross-channel marketing success. Marketing is becoming increasingly complex as it aims to cater for omnichannel customers. In this new digital industry, approximately 90% of consumers move between multiple devices per day. Consistency across channels is becoming more important than ever.
Auslec/L&H is a wholesaler focused on the supply of electrical, industrial and safety products. The business is using the power of personalization and email marketing automation to enhance the customer experience and propel its industry sector into the digital age. Patricia Gonclaves, e-business development manager, said the key was how well the team was able to target customers and tailor the message. Through dotmailer technology, the brand's companies use transactional and behavioral data to design, test and send automated campaigns. They're already seeing tangible results.
BQ, the magazine that celebrates and inspires entrepreneurship, delves into this year's Hitting the Mark report. The article comments on the key findings from our research, which indicate that many organizations are making the same slip-ups, time and time again, when it comes to their digital marketing strategies.
Marketing Week references new research from the DMA and dotmailer, which finds that consumers are opening more emails and still clicking through. B2C emails are much more likely to be opened - with a 19.7% open rate versus 15.1% for B2B. However, B2B has a higher engagement rate once opened.
Digital Strategy Consulting discusses email trends identified by the DMA and dotmailer in a recent study. The research showed that consumers are continuing to engage with email; open rates and click-through rates look strong when compared to last year. High-performing sectors include Finance, Not for Profit and Retail.
Which-50 deep-dives into dotmailer's recent ebook, titled 'Your pathway to smarter email automation'. The importance of data to modern marketers is undeniable, but most data that exists today is unusable. dotmailer finds that the challenge for marketers now is not data access, but determining which data is useful to analyse.
A new DMA study sponsored by dotmailer reveals that email is as strong a channel as ever. BizReport highlights the main findings; email opens are up from last year and click-through rates remain steady. The biggest disparity is between B2C and B2B; while B2Cs enjoy higher open rates, B2Bs drive more engagement once emails are opened.
Marketing News Tech summarizes the trends from the DMA's 2018 email benchmark report. A key takeaway was the disparity in performance between B2C and B2B. While B2C emails are more likely to be opened by recipients, B2B emails racked up 52% more clicks than their consumer-facing counterparts - a complete reversal of last year's findings.
Yieldify, the customer journey optimization (CJO) company, announced a global partnership with dotmailer, a leading marketing automation platform with omnichannel capabilities, to enable highly-personalized email marketing campaigns for the companies' shared ecommerce customer base.
The general consensus is that marketing automation is here to stay. With more than 70 percent of businesses using or implementing a marketing automation platform, the benefits are clearly recognized by marketers. Commenting in PowerRetail, dotmailer Founder & President, Tink Taylor, highlights the must-do automation programs that make brands stand out in the inbox.
Power Retail takes a deep-dive into dotmailer's Hitting the Mark Australia edition, commenting on the successes of retail brands The Iconic and SurfStitch. Rohan Lock, Regional Director of APAC at dotmailer, highlights that although 80% of Aussie retailers aren't segmenting their audiences, the future of email is bright. Email is in a constant state of evolution, and to attract and retain customers, marketers will need to integrate emerging tech with their existing strategies.
Which-50 Media has featured an informative video with Paul Greenberg, Founder of NORA Network, and dotmailer Regional Director of APAC, Rohan Lock. Watch the video to learn about the Aussie brands that are hitting the mark with their email marketing, as well as those falling short.
Tink Taylor, Founder and President of dotmailer, discusses how important it is for retailers to implement a cross-channel marketing strategy. The increasing popularity of multiple social media platforms has seen cross-channel consumers become the norm. They are engaging with brands on several fronts and the expectation is that businesses need to provide a seamless experience across all channels.
Aparna Gray, Head of Marketing APAC at dotmailer, shares her top #TemandoTips. Commenting in Temando, Aparna discusses the Australian edition of Hitting the Mark, delving into the top-level findings and marketing practices of Aussie retailers.
GDPR, easily thought of as punitive and draconian, should instead be considered as an opportunity for SMEs to become better data stewards, comments Skip Fidura, Insight and Strategy Director at dotmailer.
London loves Business draws out key themes unearthed in dotmailer's 2018 Hitting the Mark report. The study found that two-thirds of brands are still not using any form of audience segmentation, failing to take into consideration the individual preferences and needs of their customers. Subsequently, they're inspiring little action in the inbox.
PowerRetail looks at the key differences between Australian and US/UK retailers in the global edition of Hitting the Mark. The annual benchmark report conduced by dotmailer analyzes the email marketing strategies and customer experience of 100 global brands, highlighting their winning tactics and common pitfalls.
Internet Retailing digests the findings from dotmailer's annual Hitting the Mark report. One regional trend spotted was that Australian businesses are overlooking some of the most basic digital marketing capabilities and are likely missing out on substantial ROI as a result. Although only one Australian brand (The Iconic) ranked in dotmailer’s list of top 10 global brands, the retailer did come second over all.
PowerRetail delves knee-deep into dotmailer's Australian edition of its benchmark report, Hitting the Mark. The extensive study examined the email marketing practices and customer experience of 20 APAC brands, highlighting how the leaders are getting it right and areas where the laggards are going wrong.
dotmailer Founder & President, Tink Taylor, takes a closer look at how website landing pages can help boost customer engagement and drive more online revenue. Technology has completely revolutionized how consumers buy products, and while many now find themselves time poor, it's essential marketers provide a concise and relevant offering that cuts through the noise.
dotmailer has taken the wrappers off new #OmniChannel features aimed at enhancing its existing marketing automation platform. With a host of new channels now available, including SMS and Facebook Messenger, automated retargeting across Google AdWords and Facebook Audiences, and in-email product recommendations, this development aims to empower brands to engage more effectively with their customers. Check out the full story in CMO Australia.
IT Pro comments that GDPR fines shouldn't be the biggest concern for marketers. According to Skip Fidura, Strategy & Insight Director at dotmailer, businesses should be more concerned about the reputational damage that arises from not acting in customers' best interests.
GDPR: Report, providing all the latest news and comment on GDPR, features in its article commentary from Skip Fidura, Strategy & Insight Director at dotmailer. In this piece, Fidura discusses the GDPR in an opportunistic light, stating that companies should better their practices in line with the new regulations.
Rapid technological growth has made it increasingly difficult for businesses to seperate marketing strategy from technology. Tink Taylor, President & Founder of dotmailer, talks to Which-50 Media about the need for martech companies to update their archaic systems, for technology that can accommodate the modern demands of the ecommerce industry. To keep up with consumer preferences, the dotmailer platform offers indsutry leading omnichannel capabilities.
How can you grow globally and think locally at the same time? Tink Taylor, Founder & President at dotmailer, gave his advice on this issue at the 'Go Global Think Local' event in Hong Kong earlier this month. Tink was joined by speakers from Shopify Plus, SmartOSC and Jess Haoran Chen from Lumos Helmet.
Tink Taylor, dotmailer Founder and President, looks at how brands are experimenting with data to enhance the customer experience.
Skip Fidura, Strategy & Insight Director at dotmailer, presents his ideas on how to effectively engage with today's savvy customers. Drawing inspiration from dotmailer's whitepaper, titled 'Gaming the system', Fidura comments in Bdaily News that consumers will actively opt-in to emails or abandon their online carts in pursuit of discounts. Brands are being outmaneuvered by hyper-consumers and need to respond by getting to know their audiences better.
Skip Fidura, Strategy & Insight Director at dotmailer, provides commentary for Minutehack on the GDPR and its simplistic core principles. Both consumer and consent will play a big part once the law comes into effect on 25th May 2018.
Regional Director of APAC for dotmailer, Rohan Lock, discusses how small businesses with limited resources can establish an effective ecommerce presence that captivates new and existing shoppers.
Skip Fidura, Strategy & Insight Director at dotmailer, presents his view on the GDPR in BQ. With stricter rules and heavy financial penalties for non-compliance, the GDPR is a significant step forward for data privacy and consumers’ rights.
dotmailer Founder and President, Tink Taylor, talks through the implications of GDPR for Australian retailers trading in Europe.
Rohan Lock, dotmailer Regional Director for APAC, examines how CRM and email marketing can be key drivers for successful campaigns.
Skip Fidura, Strategy & Insight Director at dotmailer, comments in Bdaily News on the five most common mistakes made by email marketers, evidenced in the benchmark report Hitting the Mark.
GDPR: Report features an article written by dotmailer Strategy & Insight Director, Skip Fidura, focusing on GDPR consent. The arrival of the regulation is a big step in enshrining consumer data rights in law, and ensuring organisations are pushed to act in the interests of these rights.
Marketing automation continues to be one of the biggest martech success stories of the past few years.
The festive holiday shopping season incorporates every milestone of the shopping calendar in terms of traffic, sales revenue and ROI. An effective segmentation strategy is the most efficient way to bag holiday shoppers. If you haven’t got anything in place yet, don’t panic.
Email marketing management vendor, dotmailer, has acquired Comapi, an omni-channel messaging platform, for an undisclosed sum.
It won’t be long before the year’s biggest holiday season is upon us, but the good news is there’s still some time left to prepare.
From the ancient Greek markets of Agora through to our Sunday trip around the supermarket, humans invariably seek out the best deals and discounts when shopping. In the digital era, things are no different: communities of ‘super-savers’ have set up websites, forums and message boards to share the latest tricks and tips so that their members can beat the system – your system.
As retailers worldwide prepare for the end-of-year shopping season, how is your online retail business planning to tackle the holiday rush?
Recent studies show that only about one-third of US smartphone owners download any apps in a typical month. This reflects that application downloads have considerably declined in recent times, with web-browsers gaining popularity and continuing to be considered the most trusted platform by users.
Early in September, Balance Internet, dotmailer and Braintree hosted an intimate dinner with a group of retailers to discuss fraud prevention and marketing automation leading into Christmas.
An increasing amount of marketing resources are being directed to digital platforms. But don’t overlook some traditional business functions, ones that are valuable from a marketing standpoint.
Even though these well-known retailers may have hit the top spot as the most influential brands in email marketing, complex business operations, advanced technologies or big budgets are not needed to gain success from email. These brands simply used smart tactics and techniques to get their customers’ attention online and these methods can be adopted by anyone and everyone.
Tink Taylor shares his journey to entrepreneurship after graduating from the University of Brighton.
In the UK alone, 5.4 million people have asthma. This means asthma affects one in every 11 people and one in five households. Every 10 seconds, someone is having a potentially life-threatening asthma attack, and on average, every day three people will die from one attack.
UK consumers admit to abandoning online baskets in order to secure bigger discounts, new research has found.
New online research by leading email marketing platform provider, dotmailer, shows consumers are savvier than ever when it comes to seeking discounts online.
Online shoppers in the UK are becoming increasingly adept at playing online retail sites to get discounts, using fake details and abandoning baskets to grab bargains.
Consumers are savvier than ever when it comes to seeking discounts online and able to ‘game the system’ to secure the best deals.
Consumers are learning to game the online shopping system, according to research by email marketing platform provider dotmailer which reveals popular tricks used by shoppers to secure the best deal.
This weeks interviewee is Tink Taylor, Founder & President of dotMailer, the email marketing platform of the dotdigital Group PLC (LSE: DOTD). dotMailer enables companies to use transactional and behavioral data to design, test and send automated email campaigns.
Over the years, broadcast media like television and radio have made mass communication the norm. From nationwide advertisements to recurring commercials, marketers adopted a universal approach when it came to reaching out to their customers.
Research shows that it’s the returning online customer that spends nearly double of what new customers do – discover how to use your email marketing to boost customer loyalty.
Returning a potential £30 for every £1 spent, marketers can't afford to play fast and loose with email. Dotmailer's Skip Fidura shares five points to avoid in order to hone your mailbox comms and keep your unsubscribes to a minimum...
Founder of NORA Paul Greenberg interviews Tink Taylor, Founder and President of dotmailer about the importance of email marketing.
We know that email is a powerful marketing channel that can deliver returns of more than $38 for every $1 spent, yet our latest report shows that most online retailers are leaving money on the table.
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021, brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant.
According to recent reports, Australia’s online sales are expected to exceed $32 billion in 2017, placing it in the top 10 of the world.
dotmailer is an email and cross-channel marketing automation platform. The company has announced that they will join the Shopify Plus Technology Partner Program.
Rohan Lock, Regional Director of dotmailer in APAC, shares his thoughts on why email is the perfect channel for ecommerce.
My team and I reached out to others in the marketing industry to see if they had a brag-worthy email with inspiring metrics they were brave enough to share. And did they ever!
As Shopify Plus disrupts the world of enterprise software, the Technology Partner Program has been created to assist in the development of the next generation of retail for high-growth, high-volume companies and brands.
dotmailer, the provider of an email marketing platform, is joining the Shopify Plus Technology Partner program, allowing users to leverage the technologies of both firms. The news was announced at the Internet Retailer Conference & Exhibition.
Artificial intelligence (AI) is the sexiest conversation in email marketing at the moment, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered email marketing future.
Our Founder & President Tink Taylor shares his advice on finding the time to stay active when you're busy.
Traditional understanding of email marketing has a strong emphasis on offer-focused emails as they’re perceived to be the most effective in ensuring a successful sale. In fact, recent stats showed more than half of consumers choose to join mailing lists in order to receive promotional sales or discounts.
Although Artificial Intelligence (AI) has a very rich history, it wasn’t until the 20th century that the technology began to move forward at a significant pace.
In the last few years, well-known international brands like H&M, Zara, Gap, as well as Japanese companies like Uniqlo and Miniso, have established operations in the Australian marketplace. So, how can local retailers stay competitive?
Whether you’re a retailer or a manufacturer, e-marketing has become a mission-critical business tool. Find out which tactics have helped British companies rank among the top e-marketers.
All praise is due to Best Buy, J. Crew and other brands that made into dotmailer’s top ten email matchup, “Hitting The Mark.” But what about the other 90 retailers? What did they do wrong?
With very distinct differences between its B2B and B2C customers, France-based gourmet flavor and syrup manufacturer Monin faced a pressing need to segment its email marketing campaigns to provide the most relevant, engaging content to potential buyers.
Microsoft Azure’s got a new partner – dotmailer, an email marketing automation platform. Dotmailer was established in 1999 and has operations around the world with 200 employees servicing B2C and B2B enterprise and SME clients.
Dotmailer, a leading email marketing platform provider, has today released its Hitting the Mark report, a deep dive into the email marketing strategies of 100 influential global retailers.
Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From selling, planning to merchandising – there are simply too many things that are competing for attention. While many would agree that digital marketing could be beneficial for their business, simply knowing where to start can be a daunting task.
In this installment of our No Bullsh*t Advice From Email Experts blog series we are tackling the topics of social media and email marketing—specifically the relationship between the two. We've tapped email marketing experts from SparkPost, dotmailer, Return Path, Adestra and Benchmark to share their thoughts about how these two powerful marketing channels can work together.
The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer.
Retailers big and small have much to learn when it comes to online performance, and even the smallest innovation in their operations could make a huge difference, writes Sally Ratcliffe.
It could be time for email marketers to do a bit of spring cleaning - in the form of an email data cleanse. An email expert explains why.
Our latest adtech and martech roundup briefs you on news from Taboola and MediaWorks; ComScore; Mosaicoon; dotmailer and SmartOSC; AOL and UPS Studios; Drawbridge and Adform; and Hack Horizon.
Tink Taylor provides his comment on the AI landscape for Creative Pool.
Email automation company dotmailer and ecommerce agency SmartOSC will work together to provide online marketers and merchants throughout the region with marketing automation solution.
dotmailer's Skip Fidura and Vend's Nick Houldsworth tell Jess Pike about the talent they’re on the hunt for and what it takes to keep the most promising recruits in the job.
When it comes to ROI, email is still "the law of the land," outperforming social media and other marketing channels by a landslide. That said, if you don’t have a triggered email campaign in place you’re leaving a lot of money on the table.
It’s no secret: any type of email marketing strategy, even those that include beautiful looking templates filled with engaging content, can only be effective if they’re opened in the first place.
The Email Privacy Act, a persistent attempt to update the antiquated U.S. electronic privacy law, has returned to Capitol Hill for the third time since 2013. The bill aims to amend the Electronic Communications Privacy Act (ECPA) of 1986, which created a legislative framework that impacts internet communications to this day.
Starting your own business means you suddenly become the owner of several hats – one for selling, one for bookkeeping, one for planning, one for looking after customers and one for marketing to name but a few. By Tink Taylor.
Digital marketing will continue to play an increasingly significant role when it comes to marketing strategies. Research conducted by Forrester projects that by 2019, marketing leaders will spend more than US$103 billion on email marketing, social media marketing, display advertising and search marketing in the USA alone.
Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers.
Skip Fidura, client services director at dotmailer, gives his take on the future of marketing and how he expects the industry to impact businesses.
Big data has transformed the way business interact with their customers. Marketers can now harness data from previously untapped platforms, such as personal social media profiles and online and offline purchasing habits. By Tink Taylor.
You’ve got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure?
New insights into email marketing from the UK's Direct Marketing Association (DMA) reveal that, while both consumers and marketers both love the channel, consumers continue to say they get too many and irrelevant emails from brands.
Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers, according to new research.
To continue fulfilling the evolving needs and expectations of the modern consumer, retailers need to meet them across all channels. Omnichannel retailing is no longer ‘nice-to-have’ – it’s a must-have for any online retailer.
In the last five years rapid technological advances and changing consumer expectations have dramatically altered the marketing landscape. Discover 5 key ways to ensure good email marketing habits for your online store.
January is the month of self-improvement, a time to hit the reset button. Now, along with the juice cleanses and dry Januaries, there’s growing chatter about a different kind of cleanse: the digital detox.
FEARN SANDISON, email marketing officer at MACMILLAN CANCER SUPPORT, explains why email marketing is becoming integral to the charity’s overall communications and fundraising strategy, and shares how it has used specific tools and techniques in order to drive the business of its online shop.
Email continues to be a strong contender for customer engagement, despite the fact that it's been around for decades. The key is to putting the right strategy in place to push email engagement and growth. Here are three strategies to do so.
If there’s one time of the year where you really need to capitalise on your contacts list, it’s the holiday season, says regional director APAC of dotmailer, Rohan Lock, in this opinion piece.
It’s an age-old marketing conundrum – how can marketers deliver maximum ROI from events? Jess Pike speaks to those in the know to find out.
Understanding customers and how to give them the best brand experience should be at the top of every business’s priority list.
Christmas is one of the most crucial periods of the year when brands need to absolutely nail their email marketing. Discover 5 effective email marketing strategies for the silly season.
In the marketing industry today, it is not enough to simply have great email content. Marketers need to ensure it reaches the right inboxes at the right time. Tom Corbett, Experian, offers a guide to getting the most out of email deliverability.
Useful insights on how to improve your online consumers mobile experience in today’s digital multichannel age, via email marketing.
The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.
Executing a robust email marketing strategy centred on the customer will play an important role in helping you to build lasting relationships with those customers. Getting it right involves delivering the content that most resonates with your readers which in turn provides cut-through against the plethora of other emails hitting people’s inboxes on a daily basis.
Email marketing will be a critical element tied to customer engagement during the upcoming holiday season for Deborah Lippmann, a global brand of beauty products used by various A-list celebrities.
Business manager for Griffith University’s Asia-Pacific Centre for Franchising Excellence shares how a new digital marketing platform is helping improve efficiencies while still offering audience segmentation opportunities.
Marketing is all about personalisation. If your customers receive inappropriate communications, they’re likely to switch off and take their business elsewhere. Today, consumers expect the way brands speak to them to be tailored to their past habits and preferences; after all, they’re the ones with the buying power.
Think about all the emails you receive every day. How often do you notice something that is so irritating that you can't even read on? What started out as a promising email exchange quickly spoiled, and the convo hit your Trash.
Understanding your customers' journey will help increase repeat sales and boost the love of your brand.
dotmailer, a provider of platform for cross-channel and email marketing automation, has announced that it is looking at Microsoft Azure to help it in its drive for global expansion and fortify its focus of bringing efficient, reliable, and fast technology at the disposal of marketers.
Slendertone is a world leader in providing products that improve muscle tone and body shape. It was the first company to produce an electro-muscle stimulation toning belt cleared for market by the US Food and Drug Administration (FDA), and has gone on to sell over 6.1 million products worldwide.
Email remains one of the most powerful digital marketing tools and Tink Taylor, founder of dotmailer, has some tips on building your email list strategy.
dotmailer Named First Email Service Provider to Receive EU-U.S. Privacy Shield Certification From the U.S. Department of Commerce
dotmailer, a leading global email and cross-channel marketing automation platform, is the first email service provider (ESP) to receive the EU-U.S. Privacy Shield Certification from the United States Department of Commerce.
Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise-savvy marketers misuse email in a way that ultimately alienates customers.
Despite the growing range of digital marketing channels available to retailers, email remains the essential channel for engaging customers and gathering data.
It’s hard to imagine a more symbiotic relationship than a retailer and their customer, which is why it’s understandable that many retailers are putting major focus on customer experience (CX).
For consumers to spend money with you, they need to trust you and feel valued. One of the best marking channels that companies can use to engage with customers is email, but the inbox is a competitive environment.
The changing of the seasons has a great effect on our purchasing behaviours as consumers. It’s vital for customer experience (CX) to align with customers’ interests, and the time of year and big seasonal events can change the way in which consumers want to be communicated with.
The e-commerce company can now send out relevant and personalized emails to capture the attention of shoppers.
The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.
Tink Taylor, founder and president, dotmailer, talks us through his top tips for B2B customer acquisition and retention.
With a consumer base largely consisting of young adults moving into a college dorm or first apartment, online home décor retailer Dormify needs to ensure that its marketing messages are heard loud and clear.
Email marketing is at a data personalization crossroads. How can companies personalize email data when that data is spread across cloud and on-premises? And what about data security concerns? As Barb Mosher Zinck reports, Dan Roy of MessageGears thinks he has an answer.
The marketing technology in highest demand is email software, according to a recent study by dotmailer.
Rather than batching and blasting emails, use a strategic approach that sees you tailoring email content to relevant segments for better impact.
The email-marketing channel proves to be an important one for marketing to millennials. According to a recent survey by Adestra, 68% of teens prefer to engage with businesses through email, as opposed to 7% for both text and push notifications.
When it comes to marketing technology, email software remains at the top of the must-have list for many marketers around the globe.
New Program Helps Marketers Ramp up Their Email Marketing Channels to Provide More Services and Sell More Retainers.
Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers.
Millennials and Gen Z are an audience that is heading toward spending $1 trillion yearly in the U.S., and marketers are still learning how to best reach these demographics.
Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s.
What is the point of marketing? Is it to identify with your target audience? To get your brand name known and recognized , or is it designed to simply boost your sales and generate you a tidy income? Every company will have a specific reason as to why they utilize marketing, developing campaigns to fulfill a purpose.
When considering great customer experience (CX), it can be helpful to picture a shopkeeper.
dotmailer, the leader of email marketing automation in the UK, is all set to join hands with Engage Digital, a MicroChannel company, which therefore became an official channel partner for the company in Asia-Pacific and Australia.
When Harry Gordon Selfridge first established his famous department store on Oxford Street in 1909, he used ‘the customer is always right’ as a guiding principal. It’s an admirable notion, but easier to pull off in a one-on-one context. As technology has introduced more and more touchpoints for the customer to interact with brands on, it has complicated our ability to put the customer at the centre of the business’s world.
Lifestyle brand and ecommerce store Dormify wanted to maximize the impact of its email communications by ditching batch and blast and adopting relevant, automated email series.
There is no denying it; email marketing is the most cost-effective marketing tool there is. For eCommerce businesses, it is the difference between making a good living and hitting the big time.
As brands continue to leverage new technologies in an effort to engage customers across multiple channels, Denver-based Store of Lingerie (SOL) is following suit with the recent announcement of a partnership with dotmailer. The collaboration seeks to improve personalization efforts and build loyalty with customers who may have felt disengaged prior to the improvements.
As a technology partner, dotmailer falls into the latter category, with our ‘dotmailer for Magento’ connector. Our in-house Magento developers have spent months working on rebuilding our Magento 1.x connector using the new, clean, optimized code base that Magento 2 requires – all the while being tested and audited by Magento.
Founder of email marketing automation vendor talks to CMO following the launch of its Australian operations on best-of-breed technology versus marketing cloud stacks.
All the latest marketing and ad technology for the week from SugarCRM, dotmailer, DotCMS, NetEngine, Pinterest, iTalent and Oracle Eloqua, Blab, Blismedia, Qualtrics and Interactive Intelligence.
With the passing of Ray Tomlinson, founder and president of dotmailer Tink Taylor shares how marketers can make the most out of email.
There are some pretty big changes afoot in the B2B sector when it comes to purchasing decisions. It’s now less about how they’re being made and more about who’s making those decisions and the process in which they’re happening.
Now more than ever it’s important to surround yourself with influencers in your industry if you want to succeed online. This is how you build your own following, how you learn about the latest trends and stay up to date, earn more social shares and visibility, build natural links, and more.