62 articles found
The Email Privacy Act, a persistent attempt to update the antiquated U.S. electronic privacy law, has returned to Capitol Hill for the third time since 2013. The bill aims to amend the Electronic Communications Privacy Act (ECPA) of 1986, which created a legislative framework that impacts internet communications to this day.
Starting your own business means you suddenly become the owner of several hats – one for selling, one for bookkeeping, one for planning, one for looking after customers and one for marketing to name but a few. By Tink Taylor.
Digital marketing will continue to play an increasingly significant role when it comes to marketing strategies. Research conducted by Forrester projects that by 2019, marketing leaders will spend more than US$103 billion on email marketing, social media marketing, display advertising and search marketing in the USA alone.
Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers.
Skip Fidura, client services director at dotmailer, gives his take on the future of marketing and how he expects the industry to impact businesses.