60 articles found
Digital marketing will continue to play an increasingly significant role when it comes to marketing strategies. Research conducted by Forrester projects that by 2019, marketing leaders will spend more than US$103 billion on email marketing, social media marketing, display advertising and search marketing in the USA alone.
Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers.
Skip Fidura, client services director at dotmailer, gives his take on the future of marketing and how he expects the industry to impact businesses.
Big data has transformed the way business interact with their customers. Marketers can now harness data from previously untapped platforms, such as personal social media profiles and online and offline purchasing habits. By Tink Taylor.
You’ve got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure?