149 articles found
Tink Taylor, the founder and president of dotmailer, looks at how automation can help ensure cross-channel marketing success. Marketing is becoming increasingly complex as it aims to cater for omnichannel customers. In this new digital industry, approximately 90% of consumers move between multiple devices per day. Consistency across channels is becoming more important than ever.
Auslec/L&H is a wholesaler focused on the supply of electrical, industrial and safety products. The business is using the power of personalization and email marketing automation to enhance the customer experience and propel its industry sector into the digital age. Patricia Gonclaves, e-business development manager, said the key was how well the team was able to target customers and tailor the message. Through dotmailer technology, the brand's companies use transactional and behavioral data to design, test and send automated campaigns. They're already seeing tangible results.
BQ, the magazine that celebrates and inspires entrepreneurship, delves into this year's Hitting the Mark report. The article comments on the key findings from our research, which indicate that many organizations are making the same slip-ups, time and time again, when it comes to their digital marketing strategies.
Marketing Week references new research from the DMA and dotmailer, which finds that consumers are opening more emails and still clicking through. B2C emails are much more likely to be opened - with a 19.7% open rate versus 15.1% for B2B. However, B2B has a higher engagement rate once opened.
Digital Strategy Consulting discusses email trends identified by the DMA and dotmailer in a recent study. The research showed that consumers are continuing to engage with email; open rates and click-through rates look strong when compared to last year. High-performing sectors include Finance, Not for Profit and Retail.