154 articles found
Skip Fidura, Strategy & Insight Director at dotmailer, discusses the post-GDPR landscape and how businesses must keep their customer at the forefront of their mind. For every brand operating in the EU - no matter the size, scope or region - the new regulation reflects the increasing value that is being placed on consumers (and their data). Skip takes a closer look at how this challenge is also an opportunity to improve the customer relationship.
The digital diversification of a customer’s purchase journey has made it more important than ever for retailers to implement a successful cross-channel marketing strategy. Tink Taylor looks at the role SMS marketing can play in this.
dotmailer Strategy and Insight Director, Skip Fidura, discusses the role of mobile in customer engagement. Now that the shopfront sits on the consumer's coffee table, brands are under pressure to deliver a seamless 'at home' experience.
Online activewear retailer explains how an email marketing transformation has driven up engagement, conversion and customer consistency. Simply switching email marketing platforms to dotmailer has seen online activewear retailer, abi and joseph, increase its subscriber base by 66 percent and lift engagement rates by 12 percent.
Growing a mailing list and leveraging social media are both vital elements of strategy, but how can retailers turn social media followers into email subscribers?