91 articles found
We know that email is a powerful marketing channel that can deliver returns of more than $38 for every $1 spent, yet our latest report shows that most online retailers are leaving money on the table.
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021, brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant.
According to recent reports, Australia’s online sales are expected to exceed $32 billion in 2017, placing it in the top 10 of the world.
dotmailer is an email and cross-channel marketing automation platform. The company has announced that they will join the Shopify Plus Technology Partner Program.
Rohan Lock, Regional Director of dotmailer in APAC, shares his thoughts on why email is the perfect channel for ecommerce.