141 articles found
Joseph Brookes from Which-50 Media provides key findings from dotmailer's Hitting the Mark report. Summarized in an infographic, the global research conducted by dotmailer delves into the customer experience and email marketing programs of 100 ecommerce brands. With a wide gap between the leaders and runners up, the laggards risk being left behind.
The general consensus is that marketing automation is here to stay. With more than 70 percent of businesses using or implementing a marketing automation platform, the benefits are clearly recognized by marketers. Commenting in PowerRetail, dotmailer Founder & President, Tink Taylor, highlights the must-do automation programs that make brands stand out in the inbox.
Power Retail takes a deep-dive into dotmailer's Hitting the Mark Australia edition, commenting on the successes of retail brands The Iconic and SurfStitch. Rohan Lock, Regional Director of APAC at dotmailer, highlights that although 80% of Aussie retailers aren't segmenting their audiences, the future of email is bright. Email is in a constant state of evolution, and to attract and retain customers, marketers will need to integrate emerging tech with their existing strategies.
Which-50 Media has featured an informative video with Paul Greenberg, Founder of NORA Network, and dotmailer Regional Director of APAC, Rohan Lock. Watch the video to learn about the Aussie brands that are hitting the mark with their email marketing, as well as those falling short.
Tink Taylor, Founder and President of dotmailer, discusses how important it is for retailers to implement a cross-channel marketing strategy. The increasing popularity of multiple social media platforms has seen cross-channel consumers become the norm. They are engaging with brands on several fronts and the expectation is that businesses need to provide a seamless experience across all channels.