113 articles found
Marketing automation continues to be one of the biggest martech success stories of the past few years.
The festive holiday shopping season incorporates every milestone of the shopping calendar in terms of traffic, sales revenue and ROI. An effective segmentation strategy is the most efficient way to bag holiday shoppers. If you haven’t got anything in place yet, don’t panic.
Email marketing management vendor, dotmailer, has acquired Comapi, an omni-channel messaging platform, for an undisclosed sum.
It won’t be long before the year’s biggest holiday season is upon us, but the good news is there’s still some time left to prepare.
From the ancient Greek markets of Agora through to our Sunday trip around the supermarket, humans invariably seek out the best deals and discounts when shopping. In the digital era, things are no different: communities of ‘super-savers’ have set up websites, forums and message boards to share the latest tricks and tips so that their members can beat the system – your system.