72 articles found
Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From selling, planning to merchandising – there are simply too many things that are competing for attention. While many would agree that digital marketing could be beneficial for their business, simply knowing where to start can be a daunting task.
The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer.
Retailers big and small have much to learn when it comes to online performance, and even the smallest innovation in their operations could make a huge difference, writes Sally Ratcliffe.
It could be time for email marketers to do a bit of spring cleaning - in the form of an email data cleanse. An email expert explains why.
Our latest adtech and martech roundup briefs you on news from Taboola and MediaWorks; ComScore; Mosaicoon; dotmailer and SmartOSC; AOL and UPS Studios; Drawbridge and Adform; and Hack Horizon.