dotmailer SMS: up close and very personal

The hard-to-beat channel that gets your message noticed

Our global SMS service works in 156 countries

Proven to deliver higher opens than any other channel

90% of SMS will be read within 3 minutes

SMS is an effective marketing tool that enables you to cut through the noise when other channels can’t. And with 156-country coverage, you can communicate with your global customers via the medium most convenient to them.

Outstanding engagement rates

In the 2017 DMA Email Tracker, consumers prefer email as a means to stay in touch with brands. But as inboxes become increasingly cluttered, SMS is the overlooked tool in the marketer’s armory that’s proven to get your message across.

For effective marketing as varied as your customer base

Use SMS to amplify your automation strategy

SMS plays well, with everyone

Besides consumers giving SMS communications the green light, it’s also a device and OS agnostic means of communication – ensuring consistency and high deliverability so you can be sure your budget is well spent.

Putting the gloves back on

Many marketing resources online enter endless discussions about which channel wins. As consumer lifestyles and attention spans become increasingly fragmented, it makes more sense than ever for email and SMS to work together as part of your integrated marketing campaigns.

A match made in dotmailer program builder

Want to personalize at scale? We've got you

Go big or small, from broadcast to ARN

SMS is now an integrated feature in our easy-to-use program builder and ready for all your alert, reminder and notification needs (ARN). So, whether you want to reward your most loyal customers with a promotional message or notify event sign-ups of need-to-know information, the options are endless.

Segmentation and automation aside, we also have a dedicated SMS area in the dotmailer platform for broadcast messaging. Ideal for circulating a customer survey link or sharing a promo code (and very attractive when you consider 32% of consumers respond to promotional text messaging).

And if you’re more of a lead-gen kind of a marketer, we think you’ll find our new SMS functionality interesting, too. Prospects can text you their email address and auto-enroll into your database. Growing a captive audience couldn’t be simpler.

Case study: Aston Scott

Personalized text messaging is driving renewals

I can use SMS to remind people of the number of days to renewal or other product-specific information, and even include the name of the relevant account manager and their phone number to encourage their response.

Ben Read, Aston Scott

Uncomplicated campaign measurement

Top-level insights that show your team's impact.

See opens and clicks

Track SMS-level performance with the straightforward reporting suite.

In real time you can see how many people have opened your SMS, giving you a top-level overview of the campaign’s performance. And if you're using keywords, you can see who has replied as well.

Marrying SMS and email

Discover why these 2 channels make the perfect couple

SMS shares several similarities to email as another ‘push’ channel that enables you to deliver messages directly to your customer. The 2 channels can provide you with nurturing power and, when combined in automation programs, are primed to supercharge your engagement strategy.

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