Lessons from Holiday Shopping 2014

What You Need to Know for 2015

Each holiday season represents retailers’ best efforts to keep pace with the latest in consumer behavior. What did we learn in 2014, and what needs to be improved, optimized or nixed in 2015?


Presenter: Yory Wurmser covers digital media and marketing in the retail industry for eMarketer. He writes on a wide range of topics affecting retailers, such as omnichannel marketing, Big Data and Loyalty, and Mobile Advertising.

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This on-demand webinar addresses these key points:

  • Why did mCommerce make a big jump in Holiday 2014?
  • What is the best way to reach the omnichannel holiday shopper?
  • How is the online holiday shopping calendar changing shape?
  • What to expect in 2015? - eMarketer's eCommerce forecast revealed.