Converting new buyers to loyal customers during the holiday season

Converting new buyers to loyal customers during the holiday season
Webinars
2017-09-27 17:00:00 2017-09-27 18:00:00 Europe/London Converting new buyers to loyal customers during the holiday season Search is the key source of discovery channel for the shoppers.

According to eMarketer, holiday sales are estimated to reach $923.15 billion, representing 18.4% of US retail sales for the year. While revenue goals are the number one most important goal to have during this period, retailers should think about the retention of new customers. Most likely there is a boost of first-time buyers and it’s a great time to make an impression on your new customers. Email and loyalty programs play a big part in helping build a relationship with a new buyer and goes without saying, keeps current customers loyal.

On this webinar we will discuss:
• How to use loyalty and email to capture, nurture, and incentivize new customers
• How to use the most effective nurture and automation emails to communicate reward status to your customers
• How to implement segmentation and personalization to target loyalty program members.

Speakers:

Charlie Casey, Co-Founder
Loyalty Lion

Ben Staveley, VP of Operations
dotmailer

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