LONDON Evening dotlive - Keep it 'Super' Simple with Design & Creative
In this creative dotlive we’re going to look at how sometimes the simplest content can have the biggest response from your audience.
Join dotmailer’s Creative Director, Ger Ashby who will be sharing his expertise on how less is more in the world of busy inboxes. And rather than bombarding you with pure theory and statistics, we will be showing you how to implement some of these design elements in your own emails.
We'll cover: designing for 'images off' recipients, enhancing creative with animation, effective CTAs to increase engagement and all-important design best practices.
Ger Ashby, Creative Director, dotmailer
With more than 19 years experience in the advertising & creative industry, 7 years dedicated to the medium of email. Ger has worked with a pedigree of clients on a global, national and regional level; showing proven success, developing strategies and producing original ideas for consumers across multiple verticals, platforms and creative disciplines
6:00pm Registration & refreshments
6:30pm Introduction & welcome
6:45pm The key steps to Keep It ‘Super’ Simple
7:15pm Simply putting the plan into action
7:30pm Conclusion and Q&A
7:45pm Networking session
Places are limited, book your seat here