EVENING dotlive - The power of automation in B2B marketing
REGISTRATION WILL OPEN ON 6th OCTOBER.
B2C marketers often think that they can't draw inspiration from B2B campaigns and vice versa. The reality is that both markets can learn from each other and adapt automations to solve their own business engagement challenges. In fact, email marketing automation lends itself perfectly to B2B companies because longer sales cycles require labor-intensive nurturing. And a deeper, frequent level of contact is not possible with a large sales pipeline and a small sales team, unless you have a mechanism to facilitate human conversations to scale.
In this seminar, you'll get ideas for programs you may not have considered, along with examples from brands that are using automation to the max.
What is a #dotlive seminar?
dotlive events are designed to deliver an inspiring and educational experience in a laid back but stimulating environment. Designed to be short with easy take-aways that you can implement into your own marketing teams, our dotlive sessions cover an array of topics and are expertly presented by our enthusiastic speakers.
Either swing by for a morning inspiration session and enjoy delicious fresh pastries and coffee or pop into our evening dotlive where you can help yourself to pizza and beer. There's always like-minded people in the networking sessions as well as having our resident dotmailer experts on hand to ask all your burning questions too.
Follow us on Twitter to be in with a chance of winning one of our special dotlive goodie bags using the hashtag #dotlive!