MANCHESTER dotlive - The power of automation in B2B marketing
REGISTRATION WILL OPEN ON 18TH SEPTEMBER.
Join us at the Manchester Conference Centre on 4th October for an afternoon #dotlive starting at 13:00pm.
B2C marketers often think that they can't draw inspiration from B2B campaigns and vice versa. The reality is that both markets can learn from each other and adapt automations to solve their own business engagement challenges. In fact, email marketing automation lends itself perfectly to B2B companies because longer sales cycles require labor-intensive nurturing. And a deeper, frequent level of contact is not possible with a large sales pipeline and a small sales team, unless you have a mechanism to facilitate human conversations to scale.
In this seminar, you'll get ideas for programs you may not have considered, along with examples from brands that are using automation to the max.
Lucy Nolan, Account Manager
Jas Bansal, Account Manager
Gavin Laugenie, Digital Strategist