Best Marketing Automation Tools 2016

Integrates seamlessly with your existing systems:

Trying to find the right marketing automation tool for your company can often feel like a daunting task. With so many options out there all designed to reduce human error, increase efficiency, and bolster your marketing efforts, how do you decide on just one? While these web automation tools are all built to serve the same purpose, they are not all created equal, so here is an overview of the best marketing automation tools of 2016.


dotmailer stands out from the crowd as one of the top marketing automation platforms, due to its all-encompassing capabilities and notable ease-of-use. While other marketing automation tools offer similar features, dotmailer surpasses competitors with its innovative and user-friendly platform. The software allows marketers to build sophisticated and effective campaigns quickly and easily, without any coding or outside IT support, and easily integrates with many existing ecommerce and CRMplatforms, as well as channel extensions for social media and SMS. Advanced marketing tasks are made easy so that your team can work smarter, faster, and increase ROI.


Hubspot is another marketing automation tool renowned for its user-friendly face, offering a streamlined and comprehensive user experience. Navigation is intuitive and customer support is remarkably solid. Their “all-in-one” motto is also apt, offering customers one integrated account capable of handling all their marketing needs. Hubspot also boasts a Translation Services Connector from GPI, making this software ideal for companies who need to communicate with customers in different languages around the world.


Marketo’s drag-and-drop interface and pre-designed templates similarly aid marketers in executing high-grade work without needing any HTML skills or deferring to an IT specialist. This marketing automation platform also offers a social sign-in capability, simplifying and expediting the sign-in process and user experience by letting users connect with their social media profile of choice. One thing to note however, is that the high-cost of this software may be prohibitive for smaller companies -- Marketo might be a better option if you own a larger enterprise company.


Like Marketo, this web automation tool offers a wide variety of templates to choose from, as well as a visual drag-and-drop landing page builder. Initial setup however, is slightly less intuitive and requires a bit more time to be fully up and running. One unique feature of this software is the ability to block input of invalid email addresses, a valuable tool for improving efficiency and streamlining workflow. Though not a strong social marketing tool, Pardot is built to sync up seamlessly with Salesforce, so if this is something your company relies on, Pardot may be the right choice for you.


Oracle Eloqua is another marketing automation platform better suited to large enterprise companies and those who seek advanced customizability over ease-of-use. Eloqua’s platform consists of a less intuitive interface but one which offers more custom options when it comes to building campaigns, as well as the ability to cater to very specific targeted audiences. Like Marketo, Eloqua’s advanced platforms carry a big price-tag in comparison to other comparable marketing automation softwares. When looking at the most basic price level of Eloqua however, you will see that it offers quite a few more features than the basic price levels of other competitors, so this may worth looking into depending on your company’s needs.

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