Platform release > 18TWO
We know that time, resource and data quality are just some of the key problems marketers face today.
Our latest release, 18two, is all about helping you make the most of your time and getting great omnichannel results in return.
From retargeting nodes and native product recommendations, to all-new channels for your marketing mix, we're confident you'll love these new features straight away.
What’s more, these new features are completely free for all existing dotmailer customers.
Calling all Program Builder aficionados: you can now connect your multi-channel campaigns to retargeting lists in Google AdWords and Facebook Audience. You can manage these connections from the new ‘channel management’ tab in the account settings menu.
If you’re not as familiar with Program Builder, or what benefits marketing automation can bring to your business, why not check-out our new program templates? From re-engagement programs to omnichannel programs spanning email, SMS, and more, you won’t be stuck for ideas.
ConsentInsight is our answer to your GDPR woes. ConsentInsight lets you store, export and manage consent data. This way, you have more control over who is receiving communications from you, and you can prove it too. ConsentInsight is accessible via individual contact records and is available as Insight Data too.
We’ve launched GDPR program templates to make re-permissioning a little easier. If you still feel you need a helping hand, speak to your account manager about our consent maintenance programs.