Platform release > 18THREE
Our latest release is about giving you confidence to further your omnichannel marketing strategy.
Lack of data insight and low visibility of the customer journey are cited as key barriers to setting up a successful strategy. We’re releasing a series of automation safety features that will make a big difference to your experience building customer journeys with us.
Plus, we’re launching push notifications in Program Builder! Push notifications let you target contacts that have already downloaded your app. The more touch points, the greater the impact your marketing will have.
We want to make sure you’ve got the latest omnichannel tools in your marketing kit. With Program Builder, you can now send automated push notifications to increase app engagement and drive app sales.
The benefits? App sales are expected to shoot up to $188.9billion by 2020 (Statista, 2018). When it comes to converting your contacts on mobile, push notifications can help remind them that your app is right there, on their device.
Instantly amplify relevancy in your push notifications for a deeper customer connection. Segment and apply data fields for granular targeting at scale. You can use push notifications to share news on app-exclusive sales, free shipping promo’s and even service reminders.
We want you to feel safe, organized and empowered with your marketing automation. Got a program that looks ready but too scared to hit ‘Go’? We’ve added features to steady your hand. This way you can sense-check your segments before you send and make sure your ROI is bang on the money.
Stressing about your programs can be a drain on your resources. We’ve brought ‘copy existing’ functionality to program builder so you can apply existing segments to your nodes at the click of a button. Remove the rebuild process, reduce the margin for error – and get time back to focus on customer experience.