Platform release > 17THREE
At dotmailer, we’re committed to empowering marketers everywhere. Our new release brings you a faster, smarter, better platform, designed to be navigated with speed. We’ve better lit the pathway to multichannel by making it even easier to find tools like surveys and landing pages, and we’ve souped up our segment builder to give you access to rapid targeting.
Elsewhere, we’ve made EasyEditor’s perform even better for mobiles and broken down more barriers to automation with new pre-configured program templates making the lives of newbies and pros even easier.
Introducing a new-look dotmailer, designed to empower marketers to achieve excellence. We’ve made it easier to find what you’re looking for, and it’ll look great no matter how big your screen is.
But it’s not just a new look; we’ve made some improvements under the hood, too. We’ve upgraded our infrastructure in our European region so you can send emails at even greater speed. Plus, we’ve made our Segment Builder even faster, so you can target more customers in less time.
Automation is at the core of a great marketing strategy, and to empower you to achieve excellence we’ve increased the number of automation programs available in all dotmailer accounts.
If you’re not using automation yet, we’ve made it even easier for you to get going. In your account you’ll find three new automation templates. Create a welcome program – a great way to introduce your brand, shout about your USPs and gather valuable data; celebrate the birthday of your contacts by showing some love or gifting a special offer, or reach out to contacts that haven’t interacted with your emails with a re-engagement campaign. These new templates will help you provide exceptional customer experiences at mass scale.
Good news: we’ve picked up the pace for your program-building, too. You can now copy your program nodes at the click of a button, making it quicker and easier to build out complex decisions.
With more and more customers accessing their emails via smartphone, mobile optimization is no longer a nice-to-have; it’s a necessity. Smaller screen sizes and disparity between email clients mean that having a flexible campaign design is crucial for driving ROI.
When building with blocks in EasyEditor, you can now select whether that block is shown on mobile devices, desktops, or both. This allows you to deliver the right content perfectly designed for the device it’ll be viewed on.
We’re dedicated to providing free educational content that’s relevant to your challenges. So whether you choose to download one of our best practice guides, or join us at one of our weekly events, you’ll always have access to the expertise you need in a format that works for you. And did we mention it’s all unreservedly free? It’s all unreservedly free.