Case study: Odeon Cinemas

ODEON Cinemas has been running a very successful marketing initiative that blends email and social media with the transactional data held in dotmailer to expand its reach and contact with key target groups through social media.

The approach has been very successful with targeted email campaigns sent out through the dotmailer platform regularly enjoying open rates in excess of 25%. This campaign has been so successful that ODEON has been shortlisted for a DMA Award.

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