dotMailer previews feature-rich Enterprise email marketing solution

dotMailer have previewed their much anticipated new email marketing product

Designed specifically for organisations who need a complete email marketing solution, dotMailer Enterprise looks set to put dotMailer at the very front of the ESP (email marketing service provider) market.

The new offering aims to provide a complete toolkit for segmenting, testing, targeting and out-performing in email marketing.

A checklist for best practice

The list of features included in the Enterprise solution that make up this toolkit is impressive – reading more like a checklist of email marketing best practice techniques. Stand-out features include a data query builder for creating highly targeted email lists, trigger email functionality to automate email campaigns, a simple to use dynamic content tool and an email proofing tool called Inbox Preview, that shows how an email renders in over 20 ISP inboxes.

Clicks to actions

For most marketers, email marketing is all about getting actions: deliveries, opens, click throughs and conversions. It’s these KPIs that dotMailer Enterprise is built to help users maximise. Split testing and full email-through-website path reporting will help marketers understand what in their campaigns is working and what isn’t, and turn their click-throughs into conversions.

Life-savers

The Enterprise offering also includes 2 special new tools that will prove ‘life-savers’ for time and resource stretched marketers. A built-in Survey Builder and Microsite Builder will enable marketers to create their own surveys and landing pages for campaigns and see their database populated automatically with new survey data.

To find out more about dotMailer Enterprise click here