Seamless integration between dotMailer’s data-driven email marketing system, and Salesforce CRM, allows you to easily track all customer interaction, helping you to swiftly identify trends among your customer base.
Building on the proven capabilities of the Salesforce platform, dotMailer integrates seamlessly within the Salesforce environment, allowing you to:
- Identify new opportunities to cross sell and up-sell to existing customers
- Seamlessly update Salesforce with every aspect of campaign results from opens to bounces
- Utilise trend information to identify prospects and create targeted mailings
- Maintain up-to-date, integrated profiles of all customer interactions - enhances Salesforce with complete email behaviour history for each Email Campaign, Contact and Lead; this includes the tracking of all opens, clicks, hard bounces, opt-outs, web page views, social sharing and return on investment markers.
- Contact and Lead suppressions automatically between systems
- Provides excellent visibility for Salesforce Marketing and Sales users into the responses of their customers and prospects to email marketing initiatives
- Seamlessly synchronise contact lists, saving valuable time updating and maintaining multiple lists.
- Deliver up-to-the minute campaign analytics and reports
If you'd like a preview of the new dotMailer Salesforce integration please click here towatch our demo video.