Compare our features list
by package
dotMailer comes in a choice of four perfectly formed packages, each with differing levels of features, support and pricing.
Use the Features Checklist below to choose the package that fits your needs, and click here to download our full email price list.
| Data management |
Lite |
Standard |
Professional |
Enterprise |
| Number of contact records in database |
500
limit |
5000 limit |
Unlimited |
Unlimited |
 |
| Historical access to reports and campaigns - number of months stored |
6 |
12 |
24 |
60 |
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| Automatic bounce handling |
 |
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| Data cleanse and de dupe on upload |
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| Amend contact details on-screen, or re-import to refresh the data |
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Advanced ‘sign-up form’ feature – Create advanced web sign-up forms at the click of a mouse to opt contacts into multiple address books and to collect/append valuable additional data fields
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| Suppression list management - bulk import all unsubscribes |
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| Number of mailing lists / address books |
1 |
5 |
Unlimited |
Unlimited |
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| Number of customisable data fields (in addition to five default variables) |
1 |
5 |
10 |
400 |
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| Custom adjustable hard and soft bounce management thresholds |
Fixed |
Fixed |
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Mappable data, on import
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Data integrity scoring
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| Domain suppression |
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Export soft and hard bounces and unsubscribes by date range, campaign or total amount
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API to connect dotMailer to your back-end data system
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| One-click integration with SalesForce |
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| Third Party App integration, allowing you to use dotMailer within a third party platform |
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| Segmentation Data Query Builder (including queries by contact history data) |
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| Geomap segmentation |
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| Create |
Lite |
Standard |
Professional |
Enterprise |
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| Easily create your campaigns using “Point and Click” technology |
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| Built-in Spam Assassin spam checker |
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| Personalise your email content at the touch of a button |
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| Add external web links to your email content at the touch of a button |
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| ‘Refer a Friend’ link |
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| WYSIWYG editor |
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'Add to safe senders list' link
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| Number of personalisable fields (in addition to five default variables) |
1 |
5 |
10 |
400 |
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| Template Library including over 100 free, professionally designed generic templates |
12 only |
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| Easily upload your design templates into dotMailer |
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| Easy image resizing tool |
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| Add to social networks’ link |
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| Dynamic Content |
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| Personalised preview |
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| Advanced spam checker with breakdown by desktop client, server and gateway firewalls (usage charge applies) |
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| Document Manager- link to and launch PDFs, and any other documents, directly from your marketing emails, in one quick step |
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Survey Builder - available as an add-on service, for easy online survey building, with automatic, real-time population of response data into your dotMailer lists. Additional monthly charge applies for this service
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| Site Builder, for quick and easy creation of dedicated landing pages for your email campaigns |
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| Test |
Lite |
Standard |
Professional |
Enterprise |
| Free, unlimited test sends |
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| Inbox Preview (usage charge applies) |
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| Multiple subject line split testing |
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| Email content split testing (coming soon) |
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| ‘Friendly from address’ split testing (coming soon) |
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| Send |
Lite |
Standard |
Professional |
Enterprise |
| Multipart delivery |
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| Schedule campaigns to be sent in the future |
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Outbox, with campaign ‘pause’ button
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Triggered emails following web form submission
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Send from your companydomain.com (set-up charge applies)
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Generic, account-wide auto responder for all email replies
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Auto responder for email replies, customisable by campaign
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Triggered emails based on recipient action
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| Custom event triggered emails (e.g. Upsell email sent automatically to any customer who orders product A, or who's Birthday it is) |
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| Series triggered emails (e.g. four-stage subscription renewal programme) |
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| Reporting |
Lite |
Standard |
Professional |
Enterprise |
| Graphical representations of your results |
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| Delivered and open rates |
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| Links clicked - by link name and URL |
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| Forwards |
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| Replies |
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| Bounces and unsubscribes |
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| Drill down to individual recipients |
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| Overlay, hotspot report |
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| Print out board room ready reports |
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| Unlimited export of the reporting stats |
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| Generate “Hot Prospects” reports to further target your lists |
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| Filter results by Link Name to generate follow-up campaign lists |
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| Social network bookmark views |
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| One-click Google Analytics tracking code tool |
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| Schedule report update, emailed to up to five colleagues per campaign |
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| Automatic list/address book generation from reports, for follow-up campaigns based on filtered results |
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| Website page and path tracking |
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| ROI tracking from email to website conversion, by numerical and alpha codes |
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| Compare reports from different campaigns |
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| Report by top 10 domains |
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| Reports Filter all reports by address book, segmentation filter or dynamic content |
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| Contact history reporting |
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| Geomap of results |
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| Support |
Lite |
Standard |
Professional |
Enterprise |
| Online FAQ and help |
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| Free unlimited email support |
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| Free telephone support |
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For first
30 days* |
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| Dedicated Account Manager who knows your business |
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| Account management |
Lite |
Standard |
Professional |
Enterprise |
| Number of licensed users |
1 |
3 |
10 |
Unlimited |
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| User permissions management |
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| Hierarchical Parent and Child accounts (Chargeable per Child Account) |
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| Brandable Corporate Console |
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* Ongoing telephone support available to dotMailer Standard clients, at £35 p.m