Get the story behind your results
dotMailer's clear and detailed reporting is just the beginning of the story. With dotMailer you get to go much, much deeper.
Identify your best customers and prospects - and sell them more
We give you a powerful kit of analysis tools - so whatever your level of experience, you can easily drill down into your reporting data and profile your best customers and prospects by:
- The address books they are in
- The segmentation queries they are in
- The dynamic content they are shown
- Any group of variable that exist in your database
This means, you can for example:
Build a segmentation query to define the profile of your top spending clients, then pull a report on all those who match that profile and clicked through from your last email. Then follow them up with a lucrative 'upsell' call.
Compare campaigns, side by side
Want to compare the performance of multiple campaigns, side by side?
With dotMailer you can. So you get an even clearer understanding of which campaigns are performing best for you
Compare, side by side, the response rates generated by different blocks of dynamic content within your email campaign, and use your findings to create super-performing dynamic content