London:
0845 337 9170
Manchester:
0161 618 1070
Scotland:
0131 718 6037

Different types of email 'from address'

Email marketers have a choice when it comes to the type of 'sent from' address they use.

  • Some may use bulk email software or an email service provider (ESP) that allows them to select to send their emails from - for example - a Hotmail address, e.g. companyname-news@hotmail.com

    • Bad choice.
    • ISPs will not see this as an 'authenticated' email address. This means they won't know that the email is being sent from a server that: A - is who it claims to be, and B - is authorised to send it.
    • So the chances of this email being accepted and delivered by the ISPs are significantly reduced.

  • Some may choose to send their emails from their own business domain, e.g. news@companyname.com>

    • Bad choice.
    • It only takes one spam complaint from an unhappy recipient to get your domain blacklisted. If this happens, you risk your firm's entire transactional email going down. Not a great prospect!

  • Some may simply send their emails using an 'unbranded' from address supplied by their ESP. e.g. companyname@EmailServiceProviderName.com

    • Bad choice.
    • Successful email marketing is all about building trust and creating an effective online brand!
    • Anonymous looking 'from addresses' like this can damage that trust, degrade your online brand and impact on your open and unsubscribe rates.

  • Those who want to succeed at email marketing choose to send their emails from an authenticated and branded 'Custom From Address', e.g. news@email-companyname.com

    • The right choice




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