Capabilities

Data segmentation

dotMailer’s powerful, drag-and-drop query tool will open up a world of possibilities for mining and segmenting your data for targeted messaging.

And by profiling your customers and prospects by a combination of their behavior, engagement levels, preferences and demographics, you can begin to reap the benefits of true one-to-one marketing. 

Behavioral profiling

With dotMailer you can easily build sophisticated behavioral queries that will help you to identify your contacts by their response to and engagement with previous offers and messages you've sent.

This is how you use targeted messaging to significantly increase recipient engagement, reduce unsubscribes and increase your marketing ROI.

Demand generation

dotMailer's marketing automation and behavioral querying capabilities drive more qualified leads and warm prospects so you can focus your marketing priorities on the contacts most likely to bring you return on investment.

Lead nurturing

Using dotMailer's marketing automation tools you can keep your leads and prospects moving closer to a conversion, based on their profiles, behaviors and propensities.

And with dotMailer's reporting and analytics tools you'll know how and where in your contact/customer life cycle to target your resource for maximum returns.

Marketing automation

Save resources and optimise your ROI with dotMailer's powerful marketing automation tools.

Automated split testing, behavioral profiling and targeting capabilities, alongside deep personalisation including RSS and externally fed dynamic content all enable you to use dotMailer to automate and optimise your lead management, lead nurturing and data sharing.

And dotMailer integrates seamlessly with your CRM, so you can create complex workflows that enable highly advanced campaign automation.

Cross-channel marketing

Integrated email, social, mobile and surveys mean successful cross-channel marketing campaigns are easy to create and measure.

As a result, your customers will experience your messaging in a more engaging, consistent and effective way, and with dotMailer you can automate across channels for an even more integrated experience. 

Integrated online survey tool

dotMailer's integrated online survey tool enables you to quickly and easily create fully branded, personalised surveys, webforms and online repsonse devices.

Then capture response data in real time and automatically feed it back into your dotMailer address books and live segments to drive marketing automation and deeper customer engagement.

Social media

dotMailer integrates your email into your social media to drive holistic reach and engagement amongst existing contacts, harness the power of social sharing to dramatically spread the reach of your email messages and realise the potential of social networks for both B2C and B2B organisations. 

Landing pages

Driving click-throughs from your email campaigns is only one part of the story. To maximise the conversion rate of those clicks it's important that your landing pages provide a great experience for your recipients and make responding to your calls to action as easy and compelling as possible.

In dotMailer, your marketing teams can easily create campaign landing pages, along with ' thank you' pages, in a fully editable replica of your homepage or content page from your website - no IT or web design skills required.

Web analytics

In-app Google Analytics reporting provides at-a-glance return on investment metrics, highlighting how your email recipients are engaging not only with your email campaign but subsequently with your landing page or website, right through to goal conversion.

The best bit is, you don’t have to wade around in Google Analytics trying to find this data. dotMailer does all the work for you, and serves the results up in a nice clean dashboard that you can zoom in or out of as you choose.

Custom integrations

Tailor-made dotMailer integrations can deliver marketing automation, resolve your data wharehousing issues, enable you to develop and exploit deep customer insight and segmentation, and dramatically increase your sales and marketing ROI. 

Our Integration Consultants specialise in identifying and understanding your business objectives and challenges, and devising powerful, resource-saving technical solutions.

Pre-built integrations

dotMailer's flexible API makes it easy for your IT team to integrate your email marketing with any other back office system. And dotMailer comes ready-integrated with a range of major CRM and ecommerce systems including Microsoft Dynamics 2011, Microsoft Dynamics V4.0 and Microsoft Dynamics hosted , Salesforce , Magento , and Sage ACT!. Find out more