Segmentation
Effective data segmentation allows you to send the right message to the right contact & increase your ROI.
Choose from any or all of our 3 Segmentation workshops:
1. ‘Introduction to Segmentation’ Workshop
Our email marketing expert will facilitate a workshop that:
- Identifies suitable segments from within your existing data
- Explores any future data requirements to perform more detailed segmentation
- Identifies your best opportunities for effective segmentation
- Shows you how to measure and evaluate the success of your segmentation
How long does it take?
The workshop lasts for half a day. You will receive your written report and recommendations within 3 days of your workshop.
How will it help me?
Segmenting your data allows you to send much more relevant content to those who you know will be interested: increasing your engagement, response metrics and ROI.
2. ‘Triggered Campaigns’ Workshop
Our workshop will:
- Analyse your customer journey
- Explores any future data requirements to perform more detailed segmentation
- Identify triggered campaign opportunities
- Identify the data needed to run your triggered campaigns and the data rules intended for each campaign
How long does it take?
The workshop lasts for half a day. You will receive your written results, reports and recommendations within 3 days of your workshop.
How will it help me?
Once set up, triggered campaigns run with little or no resource input from you or your team. You are safe in the knowledge that your customers are being contacted at relevant times in their lifecycle. Using triggers can impact directly and positively on your bottom line.
3. Dynamic Campaigns Strategy
Working with our Email Marketing expert you will:
- Analyse your existing segmentation strategy
- Examine existing and potential elements to be used as criteria for dynamic contents
- Identify dynamic content opportunities in current email campaigns
- Develop a strategy for using dynamic content
How long does it take?
The workshop lasts for half a day. You will receive your written results, reports and recommendations within 3 days of your workshop.
How will it help me?
Using dynamic content allows you to make email content highly relevant and targeted at smaller sections of your campaign, to maximise ROI.
| Costs
Introduction to Segmentation Workshop: £1,000
Triggered Campaigns Workshop: £1,000
Dynamic Campaigns Strategy: £1,000
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The main impact of our discussions will be an improvement in our segmentation and targeting of our e-marketing activity, for business growth.
Kanoo Travel
