Measurement & Analytics
Understanding your campaign results and metrics
The Professional Services team will help you understand your campaign results, how best to use the information and how you should be measuring your success.
Choose from any one or all 3 of our Measurement & Analytics modules:
1. Workshop: What metrics should you be using?
What we do
This workshop is the first step to improving your campaign effectiveness in which we:
- Decide which metrics are true indicators of success for your business
- Work out how each metric should be measured
- Help you to benchmark your metrics to determine campaign success
How long does it take?
The workshop lasts for half a day.
How will it help me?
With so many metrics, it can be hard to know which ones are most relevant to your business and your campaigns.
The workshop will focus you on measuring your key indicators and benchmark your campaigns so you can continue increasing ROI and effectiveness.
2. Comprehensive Return on Investment Calculation
What we do
We delve deep into your customer journey to understand the value of each action resulting from your email campaigns and the costs of each campaign in order to develop a comprehensive ROI calculation
How long does it take?
It all depends on the complexity of your business. We’re happy to discuss this with you and provide you with estimates.
How will it help me?
Proving the direct contribution of your campaigns to your sales revenues allows you to invest and increase the time and resources spent on your campaigns.
We’ll also leave you with your own formula so you can watch your ROI grow.
3. Value of an email address
What we do
We carry out expert analysis of your customer database to understand the drivers of customer lifetime value and the value of an email address to
your business.
How long does it take?
It all depends on the complexity of your business. We’re happy to discuss this with you and provide you with estimates.
How will it help me?
Your data is one of your most valuable assets. By analysing the behaviour and value of each contact we can help you calculate and grow the value of your email database.
| Costs
What metrics should you be using: £500
Comprehensive Return On Investment Calculation: Contact us for a quote
Value of an email address: Contact us for a quote
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Our meetings with Skip Fidura at dotAgency have proved invaluable to our understanding of how the effective use of the web can aid our business.
Kanoo Travel
