Surfing the airwaves

By Tink Taylor

On Monday this week I can report that I spent 4 hours locked in a sound-proof box, wires clamped to my head, answering question after question, whilst never seeing the faces of my questionners... welcome to the world of radio!

dotMailer had been invited by a large media news agency to take part in a series of radio interviews on the subject of the internet retailing boom and how businesses can take advantage of the pre-Christmas online spending rush.

I was interviewed by 10 different radio stations, commenting on recent research into trends in regional online spending patterns and how the credit crunch has impacted. I was keen to show how local and regional businesses can take steps now to get quick wins out of their digital marketing, email and ecommerce sites and buck the down-turn trends on the high street.

From Swansea Sound to BBC Radio Leeds and nationally from Kerrang FM to TLRC I spread the message of digital marketing and how it can work for businesses of all sizes. An interesting and enjoyable morning – but please, no mention of my having the perfect face for radio!